THE EXPERIENCE.
THE EVIDENCE.

Account Executive
Idaho News 6 / KIVI · Selected experience

• Ranked first on the team in new-business revenue during the first full quarter following ramp, exceeding the quarterly new-business goal.
• Grew monthly billings across assigned accounts by 87.4%, from $25,443 at handoff to $47,678 already booked for November, with additional revenue opportunities in the pipeline.
• Finished second in KIVI’s third-quarter new-business sales competition.
• Sold a Super Bowl “Big Game” advertising package, becoming one of only two sales representatives to sell a package.
• Closed a new institutional partnership with a private university, structuring a multi-platform campaign across broadcast, digital, and connected TV.
• Own full-cycle territory sales of integrated media and digital solutions—including broadcast, programmatic display, pre-roll, OTT/CTV, and geofenced mobile—to decision-makers across healthcare, higher education, home services, legal, and financial services.
• Independently built a prospecting infrastructure: a Python/Playwright competitive ad-intelligence scraper, a multi-tab account workbook with fuzzy CRM matching and parent–subsidiary mapping across thousands of accounts, and an AI-assisted vertical playbook system for meeting preparation and proposal development. Reduced pre-call research time from hours to approximately 15 minutes per prospect.
• Built an AI-assisted prospecting system integrating CRM data, Media Monitors share data, ad-library scrapes, and local new-business feeds. The system identifies ownership-cleared prospects, drafts researched multi-touch sequences, and logs activity from plain-English reports; raised cold-outreach meeting rate from 10% to approximately 25% while running 20+ new sequences per month against a 60-account working list.

Author, speaker & brand creator
Gold in the Cracks / Exit Door Press · Independent work

• Writing Gold in the Cracks: a memoir of silence, performance, and repair.
• Developed the supporting visual identity, website creative, book graphics, promotional assets, and speaker materials.
• Connected the author platform with a Campus Outreach Services speaker profile.
• Created Exit Door Press as a publishing brand, developing a distinct name and logo connected to the book’s concept.

Partnership Development Manager
The National Fitness Campaign · February 2025 – January 2026

• Built and managed partnerships with large K–12 school districts and education cooperatives, regularly presenting to superintendents and senior leadership teams.
• Developed district-level growth strategies and navigated public procurement, funding cycles, and competitive bid processes to secure over $1M in new business.
• Collaborated with internal marketing, operations, and leadership teams to align proposals, presentations, and activation plans to district needs.
• Consistently ranked in the top 25% of the team across weekly, monthly, and quarterly performance metrics.

SaaS Enterprise Account Executive
Varsity Tutors for Schools · May 2024 – January 2025

• Worked with school partners post-sale to support onboarding and ongoing platform engagement, contributing to a 200%+ increase in usage within key accounts.
• Sold high-dosage online tutoring solutions to 75+ large school districts across Idaho and Oregon, driving adoption and expanding product reach in key markets.
• Expanded territory following layoffs and restructuring to cover 400+ school districts across Idaho, Montana, and Alaska, leading to significant growth in customer base and market penetration.
• Successfully onboarded major school districts, including West Ada (Idaho’s largest) within the first 30 days, and Boise Schools within the first 6 months, ensuring seamless implementation and strong initial customer relationships.
• Developed and implemented customized onboarding plans, leading to the highest usage rates within the company, even with smaller districts, and increasing customer engagement by over 200%.

EdTech SaaS Account Executive
Houghton Mifflin Harcourt · February 2022 – May 2024

• Partnered with implementation and customer success teams to support onboarding, educator training, and adoption of digital learning platforms across 120+ accounts.
• Conducted needs analyses and aligned product use to district goals, supporting stronger long-term engagement and renewal performance.
• Led strategic planning and bid alignment for large district opportunities, partnering with curriculum, marketing, and implementation teams to position solutions for competitive wins.
• Achieved $1.36 million in sales, reaching 104% of goal and managing over 120 accounts across three states, while maintaining a customer-centric approach.
• Built and nurtured strong relationships with clients, leading to an 81% gross renewal rate and 111% net renewal rate, exceeding company targets of 77% and 90%, respectively.
• Promoted to a new territory with larger school districts after Year 1, consistently exceeding sales targets and growing revenue by $2.85 million in Year 2 (110% of goal).
• Represented the company at conferences, engaging with superintendents and principals to build and advance pipeline. Co-hosted customer events, including one that generated over $250k in sales.
• Mentored and supported new team members, helping one reach her strategic sales goals within Year 1. Recognized as a team leader, regularly providing guidance and support to colleagues.
• Selected to serve on one of three company-wide advisory boards to provide feedback and insights to leadership.

Physical Education Teacher (Movement Engineer)
Future Public School · August 2019 – February 2022

• Designed, launched, and implemented a K-5 physical education program for a Title I charter school, raising $13K in grants, developing community partnerships, and utilizing design thinking to create an after-school skateboarding program with 20+ participants and a waitlist.
• Designed the movement curriculum around physical literacy, translated the vision into a strategic teaching plan, and created family updates with practical ways to support learning at home.

First Grade Teacher
Future Public School · November 2020 – March 2021

• Taught 1st grade virtually to 15 students during COVID-19, using innovative strategies to maintain 90-100% student engagement and scoring proficient in all evaluation categories.

Product Manager // Coach Education Manager
Athlos Academies · April 2019 – August 2019

• Led cross-functional initiatives across product, sales, and education teams to support rollout and adoption of a wellness-focused product suite across 20+ schools.
• Designed and delivered structured onboarding and professional development programs to drive consistent product usage and educator engagement.
• Served as a bridge between field users and internal teams, translating customer needs and feedback into product and program improvements.

Associate Director of Healthy Body
Athlos Academies · February 2016 – April 2019

• Created Healthy Body University in Canvas and designed its microcredentialing system, enabling over 140 educators to progress through structured pathways tied to skill development.
• Built and maintained over 100 professional competencies, aligning learning experiences with clear success criteria and long-term engagement.
• Developed onboarding and ongoing enablement programs, including webinars, workshops, and virtual coaching, improving adoption consistency across a distributed educator network.
• Partnered with product, operations, and leadership teams to translate program goals into scalable systems and repeatable processes.
• Collected and analyzed data from 1,000+ students and educators, using insights to refine programming and improve outcomes over time.

Head Sports Performance Coach
STACK Sports Performance & Therapy · June 2015 – February 2016

• Managed sports performance training, program development, facility design, client recruitment, and intern training, achieving high sign-up rates and operational efficiency within budget.

Lead K-12 Physical Education Teacher (Lead Athletic Performance Coach)
Athlos Leadership Academy · August 2014 – June 2015

• Developed and implemented K-12 athletic conditioning curriculum, improving student performance, building a high-performing coaching team, fostering collaboration with staff, and coordinating a mentorship program for at-risk students.